ALEXA(ndra)
MARCINÓW
I am a data driven designer, who builds things from ground.
Focused on creating thoughtful, human-centered experiences across digital and physical mediums.
I bridge the gap between business strategy and user experience.
I create with value and efficiency in mind, not just aesthetics.
Currently I focus on intuitive websites and apps, but I have created many meaningful brand identities.
My work is grounded in research, storytelling, and a deep attention to detail.
Grimmeisen
Premium Jewellery brand&website
OWNERSHIP & SCOPE
I led the end-to-end product design for Grimmeisen, taking the project from a „Zero to One” concept to a fully realized brand. My ownership spanned the entire creative lifecycle, including brand identity definition, the architecture of a comprehensive Design System and Website to designing online and tactile promotional products like magazines, packaging and business cards. The objective was to build a unique platform that could immediately compete in the luxury niche market.
CHALLANGE & SOLUTION
The primary challenge was balancing an atmospheric, „mystical” brand aesthetic with the functional rigidity required for e-commerce conversion. To solve this, I moved away from standard white minimalist layouts, designing a dark-mode interface that uses simple and elegant typography and 3D imagery to lead storytelling. I completed this artistic direction with a strict Atomic Design System, ensuring that essential elements like product cards and checkout flows remained intuitive and accessible.
IMPACT & RESULT
The result is a scalable, immersive shopping experience that successfully differentiates the brand from competitors. By establishing a modular component library early in the process, I ensured the platform is technically scalable for future inventory growth while maintaining a consistent, premium visual language across all touchpoints.
15k Est. revenue (6-Mo)
4% Add-to-Cart Rate
300% Est. Design ROI (6-Mo)
THE EVENTA
B2B MARKETPLACE
OWNERSHIP & SCOPE
I collaborated as a Product Designer within a team of three, collaborating closely with a Design Lead. I took ownership of the Mobile Adaptation Strategy and Technical System Architecture. My role focused on translating a complex B2B desktop dashboard into a fully responsive mobile experience. I was responsible for the end-to-end UX of the mobile onboarding flow, as well as cleaning up the Design System (tokenization and grid definitions) to ensure a seamless handoff to the engineering team.
CHALLANGE & SOLUTION
The primary challenge was „Supply Acquisition” – restaurant managers are „non-desk workers” who frequently abandoned the complex venue listing process due to interruptions. To solve this, I transformed the rigid data-entry form into a flexible mobile tool with a persistent „Save & Exit” feature, allowing for asynchronous completion. I also utilized native UI patterns like sticky footers and visual selectors (chips) to make data density manageable on small screens.
IMPACT & RESULT
The project delivered a developer-ready mobile design that prioritizes operational efficiency and data integrity. By implementing a strict 4-column grid system and standardized components, I reduced technical debt and accelerated development velocity. The optimized UX directly addresses churn by validating user inputs via visual map integration and providing a „Preview” step to build user confidence before publishing.
+85k Est. revenue
15-20% Decrease in Drop-off Rate
30% Faster Implementation
LENDING LIBRARY
Community Sharing Platform
OWNERSHIP & SCOPE
I acted as the sole Product Designer and Implementation Lead for this end-to-end project. My ownership extended beyond traditional UI/UX, covering business strategy, information architecture, and final technical deployment. By leveraging AI technology (Lovable) for implementation, I transformed a conceptual problem into a live, functional product, managing the entire lifecycle from ideation to user adoption.
CHALLANGE & SOLUTION
The primary business challenge was overcoming „Transaction Anxiety”. That showed itself as high traffic on the webiste, but low content creation rate and caused low retention rate. Users were hesitant to lend items without clear expectations. To solve this, I structured the data entry not just as a form, but as a „Renting Agreement,” designing specific fields for Engagement Time and Lending Conditions to build trust upfront. To ensure clear architecture of information I have implemented an „Intent-Based” categorization system (e.g., „something to read”), focusing on user mindset rather than generic product types.
IMPACT & RESULT
The project resulted in a live MVP launched with a ~70% reduction in Time-to-Market compared to traditional development cycles. The solution successfully validated the „Trust” hypothesis, as real users immediately began populating the platform with high-quality, detailed reviews. This proved that using AI for rapid deployment is a viable strategy for validating complex business logic without significant capital investment.
+2k Est. MRR
-70% Time to Market (TTM)
+80% Retention rate
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YEARS OF EXPERIENCE
In reaserch, strategy and delivering intuitive, value driven projects.
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Commercial PROJECTS
Creating impact, ready to hand - off designs, cooperating with teams, MPIs and stakeholders.
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CLIENT SATISFACTION
Building long-term partnerships through proven and visible results.
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Coffes drunk
If you see me with one don't be suprised.
Bringing results
Hello! I’m Alexa Marcinów, a UX Designer with over a 5 years of experience. Through deep analysis I show effects and numbers, not just pixel perfect screens. I look for a solution good both for your business and your users.
My background is rooted in creating unforgettable brands, so I deeply understand the world of business and easily translate its needs into successful designs.
I notice the small things, listen deeply, and craft work that resonates. I value clarity over noise, depth over trends, and outcomes over perfection.